By leveraging digital transformation and migration to SAP S/4HANA, Tasnee aims to enhance operational efficiency and productivity, so crucial for sustainable development and demonstrates the move away from dependence on oil and the creation of job opportunities.
Focus on innovation and digital solutions mirrors the Vision 2030 goals of fostering a vibrant society, and thriving economy.
Tasnee has made investments in the titanium value chain, positioning it as a key player in the global market for this crucial metal.
Tasnee operates through subsidiaries producing chemicals essential for industries such as automotive, construction, packaging, consumer goods.

Snapshot of the SAP journey
- With migration to SAP S/4HANA, Tasnee aims to enhance operational efficiency and productivity for sustainable development.
- The adoption of SAP S/4HANA provides Tasnee with advanced analytics for insights and strategy formulation.
- The SAP S/4HANA project was successful, with teams from Tasnee and SAP managing a full S4 conversion project under 12 months.
- The implementation time of under 12 months is short considering the size and complexity of a company like Tasnee.
- Commitment to innovation extends to human resources management, where Tasnee uses SAP SuccessFactors for core human resource processes.
- The integration streamlines HR processes, fostering an efficient and employee-centric approach.
- Crucial success factors included top-level sponsorship, change-management effort, and availability and support from end users.
- SAP has initiated phase two of the Tasnee master plan where it is supporting Tasnee to optimise business processes by implementing SAP Signavio.
Tasnee, officially known as the National Industrialisation Company, was established in 1985 as the first Saudi joint-stock industrial company wholly owned by the private sector. Since its inception, Tasnee has been leading in Saudi Arabia’s industrial landscape, significantly contributing to the country’s economic and industrial development.
Tasnee holds a strategic position in the country with its specialisation in sectors such as petrochemicals, metallurgy, and downstream products. Tasnee has made substantial investments in the titanium value chain, positioning it as a key player in the global market for this crucial metal.
Industrial positioning
In the petrochemical sector, Tasnee operates through subsidiaries and joint ventures, producing chemicals and plastics essential for industries such as automotive, construction, packaging, and consumer goods. The metallurgical division focuses on producing and processing metals, contributing to the manufacturing and construction sectors’ raw material needs. Tasnee’s downstream operations emphasize high-value-added products, enhancing its market presence and economic impact.
Tasnee’s diverse portfolio and strategic investments align with the objectives of Saudi Vision 2030, the country’s ambitious blueprint for economic diversification and sustainable development. By expanding its industrial base and reducing reliance on oil revenues, Tasnee supports the national agenda of creating a resilient and diversified economy.
Tasnee’s establishment as a private-sector pioneer, extensive industrial activities, and alignment with national economic goals position it at the core of Saudi Arabia’s industrial sector. The company’s growth and innovation reflect its commitment to the country’s long-term prosperity and economic diversification efforts.
In alignment with Saudi Vision 2030, Tasnee is committed to fostering economic diversification and technological advancement within the country and regionally.
Transforming with SAP
Tasnee’s operations in petrochemicals, metallurgy, and the titanium value chain are strategically chosen to contribute to the nation’s industrial and economic growth. By leveraging digital transformation and migration to SAP S/4HANA, Tasnee aims to enhance operational efficiency and productivity, which are crucial for sustainable development.
Tasnee’s transition to a cloud-based environment, notably with SAP S/4HANA, marks a transformative step in its technological advancement. This move enhances operational agility and efficiency, allowing for real-time data processing and integrated business management.
The adoption of SAP S/4HANA provides Tasnee with advanced analytics for deeper insights and more effective strategy formulation.
Additionally, the commitment to innovation extends to human resources management, where Tasnee will use SAP SuccessFactors for core human resource processes. The integration streamlines HR processes, fostering an efficient and employee-centric approach.
The move to cloud infrastructure aligns with sustainability goals by reducing the reliance on energy intensive servers and data centres and strengthens operational resilience. Overall, this technological leap is a crucial part of the strategy to maintain competitiveness and support the alignment with Saudi Arabia’s Vision 2030.
As Saudi Arabia as a country adopts digital transformation, Tasnee is focused on aligning business strategy with national changes. Investment in latest technologies such as SAP S/4HANA is testament to adaptability and forward-thinking approach. This transition modernizes Tasnee’s infrastructure and also aligns us with the country’s digitalisation goals.
By embracing new technologies, Tasnee is enhancing its operational agility, improving customer experiences, and driving innovation within the industry. The proactive approach to digital transformation positions Tasnee to remain competitive and relevant in an increasingly digital world.
It allows Tasnee to contribute meaningfully to the country’s objective of establishing a digital economy, which is a key component of Saudi Vision 2030.
Change management
The successful implementation of SAP S/4HANA at Tasnee underscores SAP’s dedication to facilitating digital transformation in large industrial enterprises. This project reflects an understanding of the requirements of organisations, leveraging technology to meet these needs.
“For Tasnee, SAP S/4HANA offers an integrated platform that enhances efficiency, agility, and real-time decision-making,” says Andy Froemmel, VP and General Manager, Head of Cloud Success Services, Middle East and Africa, North at SAP.
The SAP S/4HANA project was successful, with teams from Tasnee and SAP managing a full S4 conversion project under 12 months, which is short considering the size and complexity of a company like Tasnee. Crucial success factors included top-level sponsorship, change-management effort, and availability and support from end users.
“In Tasnee, we had Omar Khalid and the senior management team of Tasnee collaborating with a skilled and experienced team from SAP Services. so we had all the ingredients in place to run a successful project,” explains Froemmel.
Moving forward
Today, this project is seen as a reference in the market on how a large corporation like Tasnee can remain agile and execute digital transformation. The company’s initiatives in innovation, sustainability, and corporate social responsibility further exemplify its role in driving progress and development in Saudi Arabia.
The SAP approach goes beyond technological upgrades. It is about transforming business processes to be more adaptive and resilient, keeping pace with future trends and market needs in Saudi Arabia. The scalability and adaptability of SAP S/4HANA ensures that Tasnee can continue evolving in an ever-changing business environment, aligning Saudi Vision 2030 and beyond.
SAP has initiated phase two of the Tasnee master plan where it is supporting Tasnee to optimise business processes by leveraging SAP Signavio. SAP is also working to improve data analytics and simplifying capabilities in finance.
The collaboration with Tasnee serves as a testament to SAP’s capability in driving digital transformations and setting a standard for industry peers.
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