Salam replaces legacy with Oracle Cloud Scale Monetisation, Oracle Unified Operations
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Salam replaces legacy with Oracle Cloud Scale Monetisation, Oracle Unified Operations

Salam, previously known as Integrated Telecom Company, has selected Oracle to drive 5G innovation across the Middle East. Recently recognised as Saudi Arabia’s fastest growing and most innovative telecom brand, and part of the Mawarid Media and Communications Group, MMCG and Mawarid Holding Company, Salam will utilise Oracle Communications’ monetisation and unified operations solutions to help quickly deliver differentiated services to its consumer and enterprise customers.

By implementing Oracle Cloud Scale Monetisation and Oracle Unified Operations solutions—combined with Oracle CRM Sales—Salam will replace its legacy systems with a modern, end-to-end stack. These solutions will enable Salam to offer unique promotion bundles across various customer segments.

And through automated orchestration, Salam will be able to accelerate time to revenue for existing and new digital services, such as 5G-enabled streaming, AR, VR gaming, and IoT-connected devices.

Salam chose Oracle based on its in-depth industry knowledge, its extensive portfolio of communications applications, and its proven success with complex telecoms transformation projects.

“Salam aims to provide customer-centric offers that help create a digital society in line with the Kingdom’s Vision 2030 digital transformation plans,” said Ahmed Al-Anqari, CEO, Salam. “With Oracle, we have a future-ready digital strategy to accelerate our time to market for 5G and other digital services. With a modular pre-integrated stack, we avoid the costly and time-consuming process of complex integrations and high level of customisations.”

Founded in 2005, Salam has quickly become a homegrown telecom company at the heart of the Kingdom’s communications modernisation efforts. Oracle’s technologies will provide the modern technology architecture to help support and extend Salam’s digital abilities and help expedite the launch of wide-ranging services.

“As Salam continues on its impressive transformation journey, it’s critical to have powerful, next-generation applications that enable business efficiency and empower growth opportunities,” said Jason Rutherford, Senior Vice President and General manager, Oracle Communications, Applications.

September 10, 2023

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