Nahdet Misr, Obeikan partner to build content, EdTech startups in Egypt and Saudi Arabia

Obeikan Group, a renowned conglomerate with expertise across various sectors in Saudi Arabia, and Nahdet Misr Group, Egypt’s provider of educational and capacity-building solutions, have forged a strategic partnership to revolutionise the educational landscape in the Middle East and Africa.

The scope of cooperation between Obeikan Group and Nahdet Misr Group encompasses the development of educational content and modern curricula with a primary focus on cultivating future skills among students. This collaborative effort draws upon the extensive expertise of both institutions, working in conjunction with the Ministries of Education in Egypt and Saudi Arabia.

In addition to content development, this partnership takes a bold step towards driving digital transformation in education. By adopting accelerated measures and leveraging artificial intelligence techniques, learners will benefit from personalised and interactive learning experiences.

This collaboration also seeks to nurture entrepreneurship and support EdTech startups, recognising the significant size and growth of this crucial sector in Egypt and Saudi Arabia. Together, they aim to unlock new opportunities and advance the education sector in the Arab and African regions

The collaboration between Obeikan Group and Nahdet Misr Group extends to providing effective solutions in technical education and vocational training. Recognising the importance of bridging the skills gap, their joint programmes aim to equip the workforce with the necessary skills aligned with the demands of the job market.

Moreover, both institutions will capitalise on their extensive capabilities in printing and producing diverse educational materials. With access to two of the largest and most advanced printing facilities in the region, they are well-positioned to meet the evolving needs of the educational landscape.

Nahdet Misr Group is a prominent Egyptian learning organisation that has been at the forefront of education and publishing in the MENA region since its inception in 1938.