Ultimately Bain clients want to ensure customers can get the most value enabled by the use of technology and data. They are also looking for innovative digital solutions as growth enablers.
Describe your current job role and business model?
Line is an Associate Partner and a key member of the leadership team in Vector, Bain & Company’s Digital practice. Bain is a top tier strategy consultancy, and works alongside clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries.
What are the strengths that you bring to this role?
Line possesses extensive expertise in both technology implementation and strategy design cross-industry, providing her with a distinctive vantage point for making strategies actionable for her clients. Recognised for her approachability and empathetic leadership style, she motivates her teams to consistently deliver optimal value to clients.
Please describe expectations and pain points of customers?
Ultimately Bain clients want to ensure customers can get the most value enabled by the use of technology and data. Typical challenges or issues with which we have helped clients in the region include items such as:
- Unclear paths towards higher digital maturity, where for example there is a desire to increase the omnichannel customer experience, but uncertainty on what to prioritise in the roadmap
- Ambition to become a data driven organisation, but where, traditionally, the business has operated in siloes without any data strategy with corresponding architecture defined.
- Instances where IT is seen as a bottleneck to getting things done and where the operating model and way of working is reinforcing that view, rather than helping resolve it.
- Cases where there is lack of clarity on what innovations or Engine 2 possibilities exist and how to set this up in ways that ensure continuous innovation benefitting the business, not only products, but potential new business models or additional services.
Which technologies can make a difference to end customers?
In general, it depends on what goal and ambition the client is trying to achieve: the chosen technology solution or enabler should always be linked back to value. Generative AI is a hot topic with clients. Bain has formed an alliance with OpenAI that combines OpenAI’s industry-leading AI technology advancements with Bain’s world-renowned capabilities in strategy and digital application delivery. Many of our clients will need technology to implement AI use cases across customer service, marketing, knowledge work, HR and beyond.
Which aspects of your job role are rewarding, which challenging?
Line finds many rewarding aspects of the job, such as collaborating in a team environment, nurturing the growth of team members, solving complex problems, and being appreciated by clients for her perspective and project outcomes.
How do you like to de-stress off work?
Line loves going back to Norway during the summer. Her family has a cabin by the sea where she has been spending time since she was a child. Now her husband and kids get to experience it as well, the family goes hiking, go out fishing or swimming while enjoying the long summer days.
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