GfK shares insights into Saudi Arabia’s consumer behaviour and priorities
Information technology, Trends

GfK shares insights into Saudi Arabia’s consumer behaviour and priorities

GfK an NIQ Company, a global vendor in the market and consumer intelligence announced insights into concerns, preferences, habits of consumers in Saudi Arabia.

Saudi Arabia is ushering in a new era and innovating with digitisation, and it is well on its way to becoming a global investment powerhouse. With sustainability at its heart, Saudi Arabia’s Vision 2030 is a catalyst for reform. The study sheds light on how Saudi Arabia is an important market that is growing and promising for the Middle East region and the world.

The way people live and where they live in Saudi Arabia are being transformed under Vision 2030 as cities become more liveable through increased green spaces, new experiences, and exposure to nature, to an improved quality of life.

According to Prachi Satoskar, Commercial Director GfK, “Brands, and leaders must understand that sustainability does not always equate to premium. With a trusted, forward-thinking partner by your side, strategizing under extraordinary market and ecological pressures is more than possible. Brands must tap into unrivalled data science and business intelligence expertise, and AI-backed technology to find out how your business can achieve its sustainability impact targets and drive growth.”

Highlights:

Women Consumers in Saudi Arabia are traditional yet aspiring to play an active role in society.

  • 47% Saudi consumers agree that experiences are more important than possessions, as they aspire to explore and indulge in the world outside the home.
  • 68% of Saudi consumers are watchful about companies’ green motivations as Sustainability plays an increased role in purchase decisions.
  • Saudi Women are in anchor roles hence brands need to embrace inclusivity and integrate women’s stories into their brand campaigns and strategies.
  • By partnering with leisure and entertainment players, there is a huge potential in the experience space, an opportunity to re-vamp loyalty and rewards programmes.
  • Saudi consumers prioritise sustainability hence measures coupled with economic consideration are key to driving consumer adoption.
November 16, 2023

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