Balancing innovation versus outcomes in mixed reality
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Balancing innovation versus outcomes in mixed reality

As an outcome, experts always find the right balance, in satisfying business objectives and what efforts need to be taken.

Mixed Reality innovations are now taking place on a monthly basis, for example new devices like Apple Vision Pro, new open virtual reality operating system like Meta Horizon OS, new technology engines like new Unity version, generative AI to build 3D models to live are being introduced rapidly.

One of the challenges is to align stakeholders’ expectations with technology capability and the efforts needed. Most of the times, businesses are excited about the new experiences, to bring in lots of ideas on what should be implemented and designed. However, when it is broken down to the scope of work, expectations are on the other side.

As an outcome, technology and VR, AR experience experts always find the right balance, in satisfying business objectives and what efforts need to be taken. Once the scope versus budget is matched, it automatically means that the ROI is already calculated which is an essential part of the project objectives.

The most important skill for professional VR, AR service providers, is to have experts in technical, both development and 3D part, which is often missed from the picture, and business teams. They can produce flexible options based on project objectives, timeline, budgets and suggest best ways to achieve them, and take full responsibility during delivery.

More importantly, significant innovations are happening on use-cases where technology can be applied ranging from education in healthcare and safety to showcasing company’s products and services to customers during events. Enterprises can benefit from innovations in MR and AR both internally and externally.

December 21, 2024

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